Adding Customizable Fabric to your Product Line

Presented by Valerie Vavrik, Art Restorationist, Graphic Designer and Teacher

Monday, March 12th 11:15 A.M.

Learn how easy it is to customize and make fabric personal. Almost everyone nowadays has an inkjet printer or access to one.  See how you can use printable inkjet fabric sheets (available in silk, bamboo or cotton) in conjunction with your other fabrics to help you and your customers add a new process to their textile designs. 

• Use vintage photos in fabric design to create an authentic antique feel
• Replicate out-of-print fabric for repairs or print patterns in a complementary color to accessorize
• Add your own sketches, paintings and photography to your fabric cost effectively
• Stain, dye, paint, silkscreen and embellish your fabric prints to add dimension and artistic touches

Valerie Vavrik is President and founder of V V Graphics, LLC (formed in 1992). She has been in the fabric industry since 2001 when she began V V Prints. V V Prints manufactures a line of 30 image CDs of restored vintage art from the 1800s and early 1900s.  Valerie has taught Photoshop and Digital Printing on Fabric classes for the spring and fall International Quilt Festivals and numerous other quilt and craft shows. She teaches at local community colleges and enjoys helping people discover their inner artist and explore various techniques in fabric decoration and design.
VVPrints.com carries a line of image CDs, fabric sheets, silkscreens, silk scarf kits, kumihimo braiding kits and other crafts-related products.

The presentation will be 45 minutes with time for Q&A

Marketing Basics for Today’s World

Presented by Rob Charlton / Owner: Charlton Engel Marketing

Monday, March 12th 1:15 P.M.

Learn the key basics of marketing communication that never change, but many advertisers get wrong without even knowing it.  This seminar will also cover how to organize a marketing plan and what should go into it. You will get tips on how to identify your most valuable target audience and how to time your advertising to get the most value out of your budget. We will also review traditional media, online marketing and social media and discuss their respective places in the overall marketing mix. 

Rob has more than 40 years of experience in the advertising profession. He started on the retail side of the business, becoming the advertising director of a chain of home improvement centers with 35 stores throughout the United States and Canada. He went into the agency business in 1978, and has owned and managed Charlton Engel Marketing, a regional advertising agency, since 1998.

Rob has a wealth of experience with a variety of strategic marketing concepts in dozens of industry categories. His combined strengths in account management and creative have earned him a number of awards in both print and broadcast media.

This presentation is about 60 minutes

Financing Your Business

Presented by John Seeley / Funding Specialist Hennessey Capital

Monday March 12, 2012 3:15 P.M.

Getting funding to grow your small business has never been easy, and with the recent financial crisis lending requirements have become even stricter. If you’ve ever had difficulty getting financing then this seminar is for you. John Seeley will cover all types of business financing products, and the specific requirements for obtaining each of them.

You will also learn about alternate funding options to traditional bank loans that may be able to help if:

• Your company has not been in business long enough to secure bank financing
• Your company is not yet profitable
• You are in need of Accounts Receivable administration and credit review assistance
• You are in the process of restructuring your business
• Your credit scores do not meet bank minimums
• You experience seasonal or one-time orders
• You cannot produce financial reporting
• You have maximized your current facility and you are still receiving new orders

Hennessey Capital offers working capital options to growing business-to-business companies that are post-revenue, in transition or otherwise do not meet the credit guidelines of traditional bank lending. We provide working capital lines of credit secured by accounts receivable and inventory, as well as factoring of accounts receivable. Cash availability ranges from $10,000 to $3 million.

Our experienced team provides guidance and the financing tools businesses need to realize new opportunities. Hennessey Capital’s growth capital and financial wisdom has helped companies across the country thrive.

This presentation is about 45 minutes